But responsible and socially conscious brands should support LGBTQ+ initiatives all year. June is the month where you’ll see Pride Parades and other gay pride events across your town. Support LGBTQ+ All Year (Not Just During Pride Month) While this guide isn’t meant to be finite, it will hopefully act as a foundation for future LGBTQ+ and Pride Month campaigns. How to Responsibly Support LGBTQ+īefore updating your social icons and avatars it’s imperative to analyze the correct approach. Any business can be a powerful ally if they are willing to put in the work.īecause Black Lives Matter (BLM) and COVID-19 are current and ongoing issues, businesses will need to be sensitive with their message and delivery. Is your business planning on participating in Pride Month? While it’s important for corporations to market with pride it’s even more critical that corporations back their initiatives with real actions.
Known as Rainbow Washing, this is a short-sighted attempt for a corporation to earn progressive support but with minimal effort. It’s likely you’ve been on social media and have seen the vast corporate support for Pride Month with rainbow logos, photos, and even entire marketing campaigns surrounding the Pride flag. Three-quarters of LGBTQ+ adults say Pride month events increase the acceptance of the LGBTQ+ population.
